on crisis and journalism
- Crisis and journalism
In 2009, the year the economic crisis particularly hard hit Western countries, not all were left with empty pockets. Some companies were made of gold. And they did it, partly thanks to the invaluable assistance of the media.
I refer, of course, drug companies marketing vaccines for influenza A. You know, one that was described as "first pandemic of the XXI century", the new plague that promised to be every customer ahead unvaccinated. Through its many tentacles, drug fueled a health scare that the media-also the WHO and the rulers, yes, swallowed without blinking. When the pharmaceutical filled the saddlebags, having sold their balms doubloon Gilead, the flu was gone like wine, like all flu disappear. That episode should move us to reflect on the shortcomings of the media reporting of crises, be they health, economic or otherwise. What are the mistakes? And above all, how to avoid them? I can think of five ideas (obvious, I know, but someone had to be said):
1) Lift the look . Report it requires, first, to focus attention not only in the immediate. Myopia, this defect of vision that blurs all that is left to a few feet from the nose, is one of the most common in news coverage of any crisis. Many financial journalists are content to talk about the daily ups and downs of the markets, but just pay attention to the bottom currents. They are, however, these currents which determine the fate of the economy in the medium and long term.
2) Less quotes and more data. Economic crisis leading to political and labor intensive discussions, naturally. However, these scuffle not require converting the coverage of events in endless games of table tennis, where each other are thrown things at each other head. As they shout, trying drugging excessively society or alarm, as touch, journalists would do well to study thoroughly the roles. And what have been found there. That would be enough.
3) More ties robes. Of course, not all voices abound. Some people are very helpful to understand the whys of a crisis. Only must take the trouble to look. Rather than acting as mere go-between of the usual, or to use Smarty minions pundits, the media would do well to require the opinion of these experts less common, those who truly know phenomena.
4) History teaches . No two crises are identical, right. But rarely is one that bears some similarity to a trance from the past. Often the best way to anticipate the future is simply to check what happened in the past.
5) Explain with pictures . The more complex the subject of the report to be simpler and more attractive should be how to communicate. Use-it-genres such as computer graphics to show the true extent and evolution of a crisis saves unnecessary explanations. Good financial information is both accurate and interesting.
could continue with more ideas, but this column only leaves room for a final reflection. It is a truism that, in the middle of the current economic crisis, it is the journalism that is in crisis. Current statistics are shown, indeed, an anthology of ski jumping trampolines, with falls each more terrifying. And there are those who blame for these evils to the Internet, the lack youth or ... the master armorer. Maybe if journalists were more self-critical in their own work, would be made on the way to solve the main problem: heal their eroded credibility.
Source:
SEE, THINK, WRITE .
Greetings Rodrigo González Fernández
Diploma in Corporate Social Responsibility "UN
Diploma in Knowledge Management" UN
Diploma in Management in Public Administration UN
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